Why should I start a follow-up program?
To avoid the out-of-sight out-of-mind dilemma, top business professionals recommend keeping your name in front of past clients on a periodic basis. In fact, studies show that it costs five to 10 times more to acquire a new customer than to retain an exisiting one. This is especially true in real estate - more than 95% of homebuyers who receive periodic contact from their real estate agent say they would use the same agent again. Without regular contact, only 35% would use the same agent again.

What does L'essenza offer in its follow-up program?
L'essenza provides a highly efficient and consistent follow-up program that includes sending handcrafted greeting cards to your past clients on a regular basis. Each greeting card contains your business card for easy reference and referral. The greeting cards are hand-signed and enclosed in a hand-addressed envelope. L'essenza provides the postage and mails the cards for you - all for half the price of generic retail cards!

How much does it cost?
L'essenza offers a variety of programs for business professionals on any budget. Click here to download an order form with prices.

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